The brief was to create shopper engagement by encouraging shoppers to interact with and explore product, whilst emphasizing the benefits and features of products in order to drive upsell.
Since roll out to all Currys megastores across the UK, the display has provided a significant uplift in sales and has become the benchmark for merchandising in the Laptop Protection category.
Targus DSGi Megastore Display
“The Last Yard has become an important partner over the last 12 months across a wide variety of POP projects spanning diverse European markets from Italy and Russia. TLY has invested the time to get beneath the skin of our business and category, which has been key to challenging category norms. In particular, the team has brought creativity with executional excellence whilst meeting challenging timescales”.