Three asked us to create a mobile store to compliment the thirty conventional stores already established across the Republic of Ireland.
The response to the brief was a vehicle designed not only to replicate the best parts of a regular Three Store, but also to deliver a broader experience with added functionality to allow hosting of events and promotions either in towns or at festivals or concerts.
Three hits the road
The senior team at TLY has been working with Three and Hutchison since the launch of the brand in 2003. Since then we have been involved in designing and implementing store interiors, communications materials and displays both in the UK and Ireland.